A new brand identity, strategic approach, storytelling and website in partnership with Phantom, helping them make the decentralised web easy, secure and accessible to all. I created an accessible and friendly tone + voice, UX copy and storytelling for their whole website, and collaborated on the content strategy.
Check out the Phantom website here and case study here.
Agency: Bakken & Baeck
Year: 2022-2023
Created with: My Kim Bui (Art Director), David Bhalla (Creative Strategist), Kalok Yeung (Digital Designer), Fenna de Wilde (Front-end Dev)
Credits: Martin Nicolausson, Digo Digital, Anton Hjertstedt (artist collaborations), Gianluca Alla (logo animations), F37 Foundry (typography)
Melissa Lindqvist 
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