For Scotch & Soda’s first upcycled denim collection, Eternal Blauw, I created all messaging across channels and editorial content.
Editorial
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-15-at-21.37.17.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-15-at-21.36.19.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-15-at-21.38.34.png)
Read full interview here.
Window vinyl
ETERNAL BLAUW.
Our denim. Re-made.
Unused premium denim from our past collections, repurposed into a limited-edition series of unique styles.
Exclusively available at this store.
![](https://melsku.com/wp-content/uploads/2023/01/pasted-graphic-2.jpg)
Jean School in-store signage
Social post
![](https://melsku.com/wp-content/uploads/2023/01/pasted-graphic-3.jpg)
![](https://melsku.com/wp-content/uploads/2023/01/scotch_soda-40-eternal-8.jpg)
Blauw Repair – denim repair service
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-15-at-22.02.29.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-15-at-22.02.49.png)
Read full article here.
Leave a comment