In collaboration with Pio (created by AutoStore), a unique cube-based automated warehouse for small- and medium-sized businesses, I led the narrative strategy and copy (including UX) across the site, Pio builder and the Pio app.
See website here and case study here.
** Winner of the 2023 ED Gold Award, Digital Promotional Site at the European Design Awards **
Agency: Bakken & Baeck
Year: 2021-2022
Created with: Mar Ginot Blanco, Ianthe Bato, Olfa Farhat
Credits: R/GA (brand identity), Shestakovych Studio (CG), Martina Paukova (illustrations), Moxey.no (live-action film)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.10.05.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2022-09-27-at-09.29.30-1.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.08.49.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.02.07.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.03.29.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.04.44.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.06.59.png)
![](https://melsku.com/wp-content/uploads/2023/01/screenshot-2023-01-05-at-15.01.13.png)
Pio builder
Working closely together with the product designer and brand designer, we designed a simple, user-friendly Pio ‘visualisation’ tool for potential customers.
![](https://melsku.com/wp-content/uploads/2023/11/screenshot-2023-11-09-at-16.26.02.png)
![](https://melsku.com/wp-content/uploads/2023/11/screenshot-2023-11-09-at-16.26.12.png)
![](https://melsku.com/wp-content/uploads/2023/11/screenshot-2023-11-09-at-16.26.47.png)
![](https://melsku.com/wp-content/uploads/2023/11/screenshot-2023-11-09-at-16.27.08.png)
![](https://melsku.com/wp-content/uploads/2023/11/screenshot-2023-11-09-at-16.27.18.png)
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